ALAN MICHAEL / CAPE TOWN / 2026
Good ideas need clear direction.
And a way forward.
AM.STUDIO helps brands shape the idea, structure the work and deliver the project.
CREATIVE DIRECTION / DIGITAL + CONTENT / PROJECT DELIVERY / BRAND + BUSINESS DEVELOPMENT
ALAN MICHAEL / CAPE TOWN / 2026
Good ideas need clear direction.
And a way forward.
AM.STUDIO helps brands shape the idea, structure the work and deliver the project.
CREATIVE DIRECTION / DIGITAL + CONTENT / PROJECT DELIVERY / BRAND + BUSINESS DEVELOPMENT
ALAN MICHAEL / CAPE TOWN / 2026
Good ideas need clear direction.
And a way forward.
AM.STUDIO helps brands shape the idea, structure the work and deliver the project.
CREATIVE DIRECTION / DIGITAL + CONTENT / PROJECT DELIVERY / BRAND + BUSINESS DEVELOPMENT
SELECTED WORK / 001–004
STUDIO / POSITIONING
Creative thinking is only useful if it can move.
Creative thinking is only useful if it can move.
AM.STUDIO works between direction and delivery — helping brands define the opportunity, structure the work and turn it into something real.
AM.STUDIO works between direction and delivery — helping brands define the opportunity, structure the work and turn it into something real.
DIRECTION → BUILD → DELIVERY
CAPABILITIES / 01—04
01
CREATIVE DIRECTION
→
Ideas, launches and brand initiatives given clear creative direction.
01
CREATIVE DIRECTION
→
Ideas, launches and brand initiatives given clear creative direction.
02
DIGITAL + CONTENT
→
Digital experiences and content systems that bring a brand together online.
02
DIGITAL + CONTENT
→
Digital experiences and content systems that bring a brand together online.
03
PROJECT DELIVERY
→
Creative and commercial projects structured, coordinated and taken through delivery.
03
PROJECT DELIVERY
→
Creative and commercial projects structured, coordinated and taken through delivery.
04
BRAND + BUSINESS DEVELOPMENT
→
Partnerships, channels, collaborations and activations that create opportunity.
04
BRAND + BUSINESS DEVELOPMENT
→
Partnerships, channels, collaborations and activations that create opportunity.
PROJECT / 001
THE BILTONG BANDIT
THE BILTONG BANDIT
THE BILTONG BANDIT
Building a consumer brand across product, digital, retail and community.
Building a consumer brand across product, digital, retail and community.
PRODUCT + PACKAGING
PRODUCT + PACKAGING →
Direction, packaging development and supplier coordination.
DIGITAL
DIGITAL →
Shopify, UX, content and customer experience.
RETAIL + COMMERCIAL
RETAIL + COMMERCIAL →
Retail communication, partnerships and commercial rollout.
VIEW CASE STUDY →
STUDIO MODEL / 01
The right people for the right part of the project.
The right people for the right part of the project.
The right people for the right part of the project.
AM.STUDIO is an independent creative studio. Projects are led directly by the studio, with specialist collaborators brought in when their expertise is required.
AM.STUDIO is an independent creative studio. Projects are led directly by the studio, with specialist collaborators brought in when their expertise is required.
AM.STUDIO
↓
DIRECTION + PROJECT LEADERSHIP
↓
SPECIALIST COLLABORATORS
↓
DELIVERY
PHOTOGRAPHY
DEVELOPMENT
SEO
DESIGN
PAID MEDIA
MOTION
PROCESS / 01—04
01
UNDERSTAND
Context, problem, commercial need.
Context, problem, commercial need.
↓
02
DEFINE
Direction, references, priorities.
Direction, references, priorities.
↓
03
BUILD
Coordinate, create, test.
Coordinate, create, test.
↓
04
DELIVER
Connect, launch, refine.
Connect, launch, refine.
UNDERSTAND → DEFINE → BUILD → DELIVER
UNDERSTAND → DEFINE → BUILD → DELIVER
STUDIO / CAPE TOWN
Creative direction with operational discipline behind it.
Creative direction with operational discipline behind it.
Creative direction with operational discipline behind it.
DOMINIC HUTCHISON
DOMINIC HUTCHISON
FOUNDER / AM.STUDIO
A background spanning creative work, project delivery and commercial operations shapes how AM.STUDIO approaches projects.
A background spanning creative work, project delivery and commercial operations shapes how AM.STUDIO approaches projects.
PROJECT / NEXT
Have something that needs direction?
Have something that needs direction?
Have something that needs direction?
DISCUSS A PROJECT →